The Paid Media Lead (Programmatic) owns our client's programmatic video and display investment across Amazon DSP and Google/YouTube planning, running, and optimizing the streaming TV, online video, and display programs that build awareness, generate demand, and re-engage buyers up and down the funnel. This is a hands-on technical leadership role at the center of how the brand shows up in premium video. You will own programmatic strategy and execution end to end: audience and inventory strategy, bidding and pacing, creative rotation, and the measurement that proves it worked brand lift, AMC, and view-through, not just platform engagement. Your job is to keep programs on-pace and on-strategy, direct agency partners as an extension of the team, and turn upper-funnel signal into decisions the rest of Paid Media can act on.
The role owns:
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