Job Description
Job Description: Social Media Marketing Specialist
Part-Time $20-$23/hour Opportunity to Grow Into Full-Time
About Oh Yuk
Oh Yuk is a Minnesota-based, family-owned cleaning brand creating specialized premium products for the real messes people deal with every day. Since 2014, we've developed cleaning solutions for jetted tubs, hot tubs, appliances, pet messes, kids' car seats, carpets, and other hard-to-clean areas of the home.
Our products are sold across our website, Amazon, Walmart, and TikTok Shop, reaching customers through multiple ecommerce and social commerce channels. Our flagship jetted tub cleaner is a category leader on Amazon with tens of thousands of reviews, and over 50,000 reviews across the catalog. We're proud of what we're building and are looking for someone who can help grow the Oh Yuk brand and community.
The Role
We're looking for a creative, hands-on Social Media Marketing Specialist to manage and grow our presence across:
Instagram • Facebook • TikTok • TikTok Shop
Responsibilities
Create and publish Reels, posts, Stories, carousels, and short-form videos
Edit content using CapCut and create graphics in Canva
Build and manage a consistent social content calendar
Create product demos, before-and-afters, cleaning tips, UGC-style content, behind-the-scenes content, and brand stories
Grow engagement, retention, followers, and community across Instagram and Facebook
Respond to comments and engage with followers
Research trends, hooks, competitors, and new content ideas
Manage TikTok Shop promotions and Seller Center activities
Support affiliate and influencer marketing, creator outreach, sampling, and partnerships
Track performance including views, watch time, retention, shares, saves, engagement, clicks, creator performance, and sales
Provide light support for basic customer emails and social media questions
What We're Looking For
Strong understanding of Instagram, Facebook, and TikTok
Experience creating short-form video and social content
Comfortable with CapCut and Canva
Strong storytelling, hooks, captions, and content ideas
Understanding of community building and audience retention
Comfortable using data to improve content
Organized, creative, and able to work independently
Experience with TikTok Shop, influencer marketing, affiliate marketing, UGC, ecommerce, Amazon, or Shopify is a plus.
Compensation & Schedule
Part-time
Approximately 25-35 hours per week
$20-$23/hour, depending on experience and portfolio
Opportunity to grow into a full-time position
How to Apply
Apply through LinkedIn with:
Resume
Portfolio or examples of social content
Accounts or brands you've worked on
Any results you're proud of
Bonus: Share 2-3 content ideas you would create for Oh Yuk.