Director of Sales

Director of Sales

Location: Edinburg, TX

We are seeking an experienced Director of Sales to lead and elevate a growing homebuilding sales organization in Edinburg, Texas. This is an exciting opportunity to join a business positioned for significant year-over-year growth. The organization is looking for a sales leader who can build on their momentum, develop talent, strengthen sales execution, and help create the structure necessary to support continued expansion.

The Director of Sales will serve as the key sales leader for the organization and will have a highly visible, hands-on role in driving performance across the team.

What You'll Do

Lead the Sales Organization

• Provide overall leadership, direction, and accountability for the sales team.
• Establish clear sales goals, KPIs, expectations, and performance standards.
• Develop and execute sales strategies aligned with business growth objectives.
• Use sales data and performance metrics to identify trends, opportunities, and areas for improvement.

Develop People

• Mentor and develop the team.
• Help develop the Area Sales Manager into a highly effective first-line sales leader.
• Establish effective coaching rhythms and development plans based on individual and team performance data.
• Build a culture of accountability, ownership, continuous improvement, and high performance.

Lead From the Field

This is a hands-on, field-focused leadership role. The Director of Sales is expected to spend meaningful time in the field working alongside the team.

• Conduct field coaching and ride-alongs.
• Observe sales interactions and identify opportunities for improvement.
• Translate data and performance results into practical coaching and training.
• Stay close to customers, communities, sales activity, and market conditions.

Improve Sales Operations

• Identify opportunities to improve sales processes and conversion.
• Develop repeatable sales processes and accountability systems.
• Partner with leadership and operations to ensure sales strategy supports overall business objectives.

What We're Looking For

The ideal candidate is a proven homebuilding sales leader and people developer who can balance strategic thinking with hands-on execution. We're looking for someone who is comfortable leading from the front and using data to determine how and where to improve team performance.

Ideal Qualifications

• Proven sales leadership experience within the homebuilding industry.
• Experience leading sales teams and managing sales performance.
• Strong strategic and operational mindset.
• Ability to establish structure, processes, accountability, and consistency within a growing organization.
• Strong communication, leadership, and relationship-building skills.
• Willingness to be highly visible and actively engaged in the field.