Plan and execute the field events strategy, including industry conferences, trade shows, sponsorships, and presence at key cybersecurity and identity security events (e.g., RSA, Gartner, regional CISO forums).
Design and run Orchid-hosted executive programs such as roundtables, dinners, workshops, and bespoke experiences for CISOs, IAM leads, and GRC teams.
Build and run account-based field programs in close partnership with regional sales reps, targeting high-priority accounts with tailored, high-touch marketing touchpoints.
Own end-to-end event logistics including vendor management, venue sourcing, speaker coordination, booth production, budget tracking, and on-site execution.
Drive pre- and post-event engagement by working with demand gen and marketing ops to maximize attendance, follow-up, and pipeline conversion.
Track and report on field marketing ROI, including pipeline sourced, pipeline influenced, event attendance, and account engagement metrics.
Partner with Product Marketing to ensure messaging consistency across all field activities and sales tools used in the region.
Collaborate with the broader marketing team on integrated campaign moments that amplify field activity with digital and content programs.
Qualifications:
46 years of field marketing or event marketing experience in B2B SaaS, cybersecurity, or enterprise technology.
Proven ability to plan and execute a regional event calendar from scratch while managing budget, logistics, and vendor relationships simultaneously.
Ability to partner closely with sales, speak the language of revenue, and build trust with field reps.
Experience running executive programs and intimate customer experiences, not just booth presence at large trade shows.
Hands-on experience running account-based field programs tailored to high-value accounts with measurable impact.
Data-driven mindset with experience tracking pipeline contribution and using results to prioritize and improve program mix.
Highly organized ability to manage multiple events and programs simultaneously without dropping details.
Based on the East Coast with willingness to travel regularly across the region and occasionally nationally.
Why is This a Great Opportunity:
Plan and execute the field events strategy, including industry conferences, trade shows, sponsorships, and presence at key cybersecurity and identity security events (e.g., RSA, Gartner, regional CISO forums).
Design and run Orchid-hosted executive programs such as roundtables, dinners, workshops, and bespoke experiences for CISOs, IAM leads, and GRC teams.
Build and run account-based field programs in close partnership with regional sales reps, targeting high-priority accounts with tailored, high-touch marketing touchpoints.
Own end-to-end event logistics including vendor management, venue sourcing, speaker coordination, booth production, budget tracking, and on-site execution.
Drive pre- and post-event engagement by working with demand gen and marketing ops to maximize attendance, follow-up, and pipeline conversion.
Track and report on field marketing ROI, including pipeline sourced, pipeline influenced, event attendance, and account engagement metrics.
Partner with Product Marketing to ensure messaging consistency across all field activities and sales tools used in the region.
Collaborate with the broader marketing team on integrated campaign moments that amplify field activity with digital and content programs.