Lead Pricing Strategy Manager

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Title: Head of Pricing Strategy
Country: USA
Location: Raleigh, NC
Professional Area: Marketing
Role: Permanent
Reporting to: Portfolio & Pricing Director

JTI Liggett is looking for a Head of Pricing Strategy to lead the evolution of pricing and Revenue Growth Management (RGM) across our U.S. portfolio.

This is an opportunity to move beyond traditional pricing analysis and help shape how the business competes and grows. You will define pricing architecture, develop pack-price strategies, strengthen RGM capabilities, and translate market and consumer insights into strategic commercial decisions.

Reporting to the Portfolio & Pricing Director, you will lead a team of two direct reports and partner closely with Marketing, Sales, Finance, Strategic Insights, and Pricing Operations to drive sustainable revenue growth, profitability, and portfolio value.

• Lead pricing and RGM strategy: Develop national and state-level pricing strategies, pricing architecture, pack-price structures, and strategic pricing guidelines across the U.S. portfolio.

• Drive data-led decisions: Use price elasticity, price-gap analysis, scenario modelling, and market insights to evaluate the impact of pricing decisions on volume, revenue, profitability, and market share.

• Shape commercial strategy: Identify growth opportunities and develop business cases that inform pricing, portfolio, and commercial investment decisions.

• Build future capabilities: Strengthen RGM frameworks, analytical tools, and decision-support capabilities to embed strategic pricing into everyday business planning.

• Influence senior stakeholders: Present recommendations to senior leadership, challenge assumptions, and build alignment across Marketing, Sales, Finance, and Strategic Insights.

• Connect strategy with execution: Partner with the Pricing Operations and Investment Lead Manager to translate pricing strategy into effective execution and optimized commercial investment.

• Lead and develop talent: Coach and develop a team of two direct reports, building their analytical, commercial, and strategic capabilities.
  
  

• Bachelor's degree in Marketing, Finance, Economics, Business, or a related field.

• 6-8 years of relevant experience in pricing, Revenue Growth Management, strategic insights, commercial strategy, trade marketing, or a related discipline within FMCG.

• Strong understanding of pricing strategy, portfolio economics, and commercial value creation.

• Experience assessing pricing scenarios and their impact on revenue, profitability, volume, and market share.

• Strong analytical skills, including advanced Excel and data visualization, with the ability to turn complex data into clear commercial recommendations.

• Proven ability to influence senior stakeholders, lead cross-functional initiatives, and communicate strategic recommendations effectively.

• Experience leading, coaching, or developing talent.

• Strong commercial judgement, curiosity, and a track record of challenging existing approaches and identifying opportunities for improvement.
  
  

This is an opportunity to shape pricing as a strategic growth driver, rather than simply manage established pricing processes. You'll influence high-impact commercial decisions, help build the next generation of Pricing and RGM capabilities, and work across functions to shape the future of a multi-billion-dollar category.

JTI offers a competitive compensation package, annual performance bonus, employee stock purchase plan, 401(k) with company matching, medical, dental and vision coverage, generous paid time off, paid family leave, tuition assistance, and additional employee wellbeing benefits.

At JTI Liggett, we are proud to be recognized as a Top Employer and awarded the Global Equality Standards certificate, continuing our commitment to equal pay and equal opportunities.

Our culture is what makes JTI Liggett a fun and exciting environment to work in. We value integrity, trust, empowerment, and freedom - freedom of choice, freedom of thought, freedom of expression, and freedom to be yourself.

We ask for accountability, ownership, results, and collaboration.

And we care for our people's well-being. In addition to the salary, you can enjoy the following benefits:

• Annual performance-based bonus to reward outstanding achievements.
• Employee Stock Purchase Plan encouraging a sense of ownership and long-term commitment.
• Comprehensive medical, dental, and vision insurance plans for employees and their families.
• Life insurance coverage to provide peace of mind.
• 401(K) plan with company matching contributions to support retirement planning.
• Generous paid time off and paid family leave up to 20 weeks, supporting work-life balance.
• Short-term and long-term disability coverage.
• Education and tuition assistance programs to foster continuous learning and career growth.
• Employee Assistance Programme offering confidential counselling and support for employees and their family members.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.