Copywriter, Omni Channel Content

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you'll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you'll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

This role is part of the Digital Content team within the Commercial organization and is responsible for developing engaging, customer-focused content that supports business objectives across digital channels.

The ideal candidate is a strong writer and strategic thinker who understands how content shapes customer perception and brand experience, using content strategy and storytelling to bring new products, services and customer experiences to life across our digital channels while translating complex information into clear, compelling customer content.

This list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced. Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations.

• Craft, write, edit and maintain customer-facing digital content across web, email, support and digital experiences, elevating content quality and consistency while ensuring alignment with brand messaging, content standards and governance requirements
• Serve as the content point of contact for assigned projects, helping shape how new products, services and experiences are presented to customers through content that informs, inspires and supports business goals
• Collaborate with writers, subject matter experts, marketing teams and business stakeholders to coordinate content development, ensure alignment with brand messaging and support timely delivery
• Champion American's brand voice and tone and ensure consistency across all digital channels
• Review content for accuracy, clarity, and adherence to brand and SEO standards
• Stay current on emerging digital content trends, content formats, and AI-enabled technologies
• Publish and maintain digital content within a content management system and pre defined templates, ensuring accuracy, clarity, accessibility, and SEO best practices
• Use emerging technologies and AI-enabled tools to support content creation, optimization and maintenance
• Partner with IT and business stakeholders to deliver and maintain digital content experiences
• Participate in an on-call rotation, including weekends and late nights, for publishing alerts resulting from weather delays / cancellations or other operational issues

Minimum Qualifications- Education & Prior Job Experience

• Bachelor's degree in Journalism, Communications or English, or equivalent experience / training.
• 2 - 3 years of experience crafting concise copy for various delivery channels including web, mobile, and email campaigns for a high-traffic, transactional website for a major global brand.
• 2 - 3 years of experience with and applying HTML, CSS and JSON fragments.
• 2 - 3 years using and maintaining advanced technologies for content creation and maintenance.
• Must have online portfolio/samples of work.

Preferred Qualifications- Education & Prior Job Experience

• 5+ years of experience working within a CMS and editing / writing / translating concise, web / mobile friendly copy.
• 5+ years of project management experience within a marketing, loyalty or digital environment.
• Experience building chat intents and response flows in virtual assitant technology.
• Travel industry experience or general knowledge of the airline industry.

Skills, Licenses & Certifications

• Conceptual & Strategic Thinker.
• Strong understanding of content strategy and SEO best practices.
• Proven ability to write clear, concise, and engaging content that adheres to AP style and writing for the web best practices.
• Strong coachability and ability to incorporate feedback to improve existing ideas or develop entirely new concepts.
• Excellent written and verbal skills for seamless collaboration across all levels.
• Ability to translate complex technical and industry jargon into clear, understandable language.
• Manage multiple projects with meticulous attention to detail and thrives in a fast-paced environment.
• Set and achieve goals independently while collaborating effectively within teams.
• Adaptable and work efficiently in both individual and team settings.
• Possess a working knowledge of HTML and JSON fragments for CMS application.

Feel free to take advantage of all that American Airlines has to offer:

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Health Benefits: On day one, you'll have access to your health, dental, prescription and vision benefits to help you stay well. And that's just the start, we also offer virtual doctor visits, flexible spending accounts and more.
• Wellness Programs: We want you to be the best version of yourself - that's why our wellness programs provide you with all the right tools, resources and support you need.
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Team Member Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life's journey? Feel free to be yourself at American.