Senior Adobe Target Developer

Role Overview

Seeking a Senior Adobe Target Developer with strong frontend development and Adobe Experience Cloud expertise to design, implement, and optimize experimentation and personalization solutions across web, mobile, and server-side environments.

Roles & Responsibilities

• Design and implement A/B, MVT, and personalization campaigns using Adobe Target.
• Integrate Adobe Target with Adobe Analytics, RTCDP, Audience Manager, and other Adobe Experience Cloud solutions.
• Develop custom JavaScript/TypeScript, HTML5, and CSS3 for personalized experiences.
• Implement Adobe Target APIs including Delivery, Profile, Admin, and Recommendations APIs.
• Configure and manage Adobe Launch/Data Collection and data-layer integrations.
• Support SPA implementations using React, Angular, or Vue.js.
• Troubleshoot and optimize Adobe Target activities for performance, scalability, and reliability.
• Collaborate with Product, Marketing, Analytics, and Engineering teams.

Required Skills

• 5+ years of frontend development experience, with 3+ years of Adobe Experience Cloud experience.
• Strong hands-on expertise in Adobe Target, personalization, experimentation, and optimization.
• Advanced JavaScript/TypeScript, HTML5, and CSS3 skills.
• Experience with Adobe Web SDK, at.js, AEP Mobile SDKs, and server-side implementations.
• Experience with API integrations and custom data-layer development.Strong troubleshooting, analytical, and problem-solving skills.
• Excellent communication and cross-functional collaboration skills.

Preferred

• Bachelor’s degree in Computer Science, IT, or related field.
• Adobe Certified Expert (ACE) or Adobe Target certification.
• Experience with enterprise-scale recommendation and personalization solutions.
• Experience with Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP).